We’re thrilled to announce a partnership with Maisie Williams to lead a worldwide initiative towards a more sustainable fashion future. She will join us throughout the year to drive change in fashion — both in the virtual world and real life! Encouraging reusing, remaking and recycling unwanted garments in a united effort to close the loop in fashion.
If you’re familiar with Maisie already, you’ll know she is a symbol for her generation and a vital voice within female empowerment, sustainability and diversity. She’s someone that truly embodies H&M’s core values and we wanted a strong voice to help us inspire and educate our customers to cut the total amount of clothes that go to waste. So, throughout the year, Maisie Williams will be part of several H&M projects and campaigns with circularity and innovation in focus, and we’ll collect her input and thoughts on how to further improve and innovate our sustainability work.